Photo of Peter

A broad background that includes a science degree (Chemistry and Maths), teaching, higher education lecturing, database programming and theatre work as a dancer, helped create a foundation which is ideal, I believe, for a coach and a facilitator of learning and personal evolution.

I was fortunate to receive a demanding, but exciting, trainers’ training in 1990 that set me up to become a principal designer and deliverer of the original Optus Customer Service training in 1992. Since then I’ve had the privilege of working with a large range of major organisations in the public, academic and private sectors.

If I were writing in 3rd person, I’d say something like this: “Peter’s extensive background and unique combination of developed skills and talents qualify him as an invaluable coach, instructional designer and trainer for any organisation which values development and growth, particularly in an environment of change.” That’s a way of suggesting that my experience shows that, through coaching and/or training, I facilitate technical skills, high level communication skills and personal peak performance skills.

The strengths that I bring to my coaching include:

  • being able to communicate with people with greatly different personal communication styles
  • employing years of practised skill in advanced coaching and facilitation techniques
  • adaptability of methodology and approach
  • the skills of an NLP Master Trainer and Coach

The strengths that I bring to my training and facilitating work include:

  • the ability to translate the complex into the practical and usable
  • the ability to combine technical training with ‘soft skills’ training
  • a high-level facilitator’s understanding of what is needed for material to work successfully when used for delivery.

Many of the programs that I have designed and implemented have gone on to become the foundational training outlines and design for major corporate programs involving marketing, category management, customer service, call centre management, billing systems, presentation skills, advanced facilitation skills, emotional intelligence, and self management.

Experience also shows that I excel in providing the complete instructional design and facilitation package: consultation for training needs analysis; technical writing; instructional design; material design and production; and delivery of training. And something I’m particularly proud of: while running the business I managed to complete, and submit on time, a PhD thesis in the field of Cognitive Science. In case you’re fascinated, the topic is “An interdisciplinary approach to belief formation and resistance to change”.


Doctor of Philosophy (by research) – University of NSW, Sydney

Bachelor of Science (Honours) – University of NSW, Sydney

Diploma in Education – University of NSW, Sydney

Diploma in Clinical Hypnotherapy – NSW School of Hypnotic Sciences

Certificate IV in Workplace Training and Assessment – BSZ, TAA and TAE

Certificate IV in Business and Personal Coaching (22031VIC)

Certifications and Accreditations

Certified NLP Trainer – International NLP Trainers Association

Certified Master Practitioner of NLP – International NLP Trainers Association

Accredited in the Educational Applications of Generative LearningTM and Neuro-Linguistic Programming – Maxxum International

Accredited to administer and deliver the Myers-Briggs Typology Indicator

DiSC accredited

Traditionally, Apt Ventures has been a source of high-quality, customised learning and development solutions. We were there as part of the team creating and delivering the original Optus customer service training that revolutionised customer service training in Australia.

Since then, we have assisted numerous major companies and have become recognised as one the premium suppliers of customised training and facilitation solutions. (See our Clients.)

In the 21st century, there has been a move away from face-to-face training to eLearning solutions.

Our extensive training design and delivery experience has also established us as experts in instructional design. There are well-researched principles for instructional design that are applicable to face-to-face training, training documentation and presentations, video and podcasts, and eLearning.

We offer:

  • custom training solutions: design, development and delivery
  • presentation skills training
  • training facilitation skills training
  • Instructional design services
  • training and coaching in instructional design
  • facilitated in-house instructional design workshops

Beyond that, we provide training and coaching in Personal Peak Performance. See the More services page for more information